We’re not your typical agency. We’re advocacy specialists. We focus our creative energies on shaping public opinion around issues that matter.
Violence Against Women
Don’t Be That Guy
We developed a campaign about violence against women that turned heads. To help get the message right, we consulted with women’s groups, indigenous groups, community groups, student groups, organized labour, and academics. And we focus tested. The campaign received tremendous positive media coverage. Months after the ads stopped running, people are still talking about it. Our client is thrilled.
What we did: Research. Strategy. Branding. Television, radio, and social media advertising. Website.
More Than A Union
Our client is the largest and, historically, the most militant union in the province. We created an ongoing series of campaigns to create support for the public sector workers it represents. These campaigns have increased public support for our client’s members as well as member support for the union’s leadership and its goals.
What we did: Strategy. Branding. Television, radio, and social media ads.